Content is always king, and users matter most. Good content is good SEO content. SEO should add to your content, not detract from it, and should not hurt your users. If you can tell it’s been optimized, you’ve gone too far.

1. Optimize Your Title

For a given story, use the keyword research tools to find out how people are searching for that news. Augment with key components of the story, like company, product and personality names For example, “A New Test for Peanut Allergies Won’t Require You to, You Know, Eat Peanuts” should also mention blood test.

Kinja Title = Branded original headline (do not optimize)

SEO Title = optimize with keywords (save in Distribution Tools)

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2. Does your article contain any H2s? Optimize with keywords!

3. Add Links To Your Article Content

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  • Consider linking words or phrases to relevant articles from your site and it’s verticals.
  • Consider linking words or phrases to relevant articles from the Kinja Network
  • Consider linking words or phrases to relevant story type pages
  • Consider linking words or phrases to relevant tag pages
  • Add recommended posts

4. Optimize Your Media

  • Pick the right file name for your image. Use the keyword to tell Google what the image is about. Ex. f your image is a sunrise of Paris showing the Notre Dame, the file name shouldn’t be DSC4536.jpg, but notre-dame-paris-sunrise.jpg.
  • Consider adding captions to your images for easier scanning of the page. Only add a caption if it improves reader experience or supports your content.

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5. Add Tags

  • Use keywords
  • Do not duplicate tags ie. dog and dogs
  • Do not create or use a story type as a tag