Every article should have a Story Type.


Why?

Readers scrolling through streams can easily scan for content relevant to them. Wether they land on a stream, a permalink, or a story type page, we hope that visually displaying this information will cause readers to stay on site longer and consume more content.

Right now, Indexers, like Google, scan all of your content (titles, copy, etc.) to understand what Jalopnik is all about. Adding additional context using keywords organized in a specific hierarchy makes your site easier to crawl.

Story Types can have descriptions and branding furthering the visual connection and way-finding. This is particularly helpful for story types that aren’t inherently clear to new readers like, Countersteer, or Car Vs. America.

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How To Use Story Types and Tags Together:

Story Types: Think of these as the primary tag that describes what this article can be categorized by.

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Tags: Tags should further describe the content of the article and allow readers to drill down deeper into more nuanced or specific topics.

Example:

Washington Isn’t Going Anywhere

OLD:

Tags Only: Deadspin 25, College Football, NCAA, Washington Huskies, Chris Peterson, Myles Gaskin

NEW:

Story Type: Deadspin 25

Tags: College Football, NCAA, Washington Huskies, Chris Peterson, Myles Gaskin

*do NOT also tag Deadspin 25

The only difference is how you are selecting or saving this information in the editor and how we display it to readers.

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How To Assign Story Types In The Editor:

1. Make sure the correct site is selected

2. Open the story types menu

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3. If your article is part of a Deadspin Series, select from these Story Types:

4. If your article is NOT part of a Deadspin Series, select from these Topical Story Types:

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5. Are you posting a Video? Select the Video Story Type.

If your articles does not fit into any of these categories, you’ll likely need to create a new one. Speak to your site Admin or Owner to create it for you.