Here is the default behavior for what should be saved as the LEAD image or og:image:

Featured Post: the featured image/video thumbnail
Standard Post: the topmost image or video thumbnail

The default behavior can be overridden if:

  • a “custom thumbnail” is assigned
  • a photo in the post has been ‘starred’

*these will always be used when a post appears anywhere ON Kinja via recirculation or splicing.